THE CLIENT
Nectar Allergy and Asthma is a pioneering startup in allergy care improving lives of allergy sufferers through a premium clinic experience along with offering cutting-edge care.
MY ROLE
As the digital design lead, I was able to touch every part of the digital ecosystem—encompassing redesigning the marketing site, creating a design system, and iteratively improving the logged-in product experience. Beyond aesthetics, my goal was to elevate accessibility and usability, enriching the lives of allergy sufferers.
COLLABORATORS
Brand & Art Direction: Marianna Fierro
Product Design: Nic Stauber
Development: Hyuman Tech
YEAR
2022-2025
BRAND
DIGITAL
PRODUCT
Storefront Site
Nectar was shifting from a telehealth-only model to a hybrid platform, connecting allergy sufferers with expert care both online and in person. To support this evolution, we redesigned their website with a new information architecture, an updated visual language, and a clear presentation of their expanded services.
The work also guided the look and feel of their internal platform, ensuring cohesion across user touchpoints. In tandem, we refined and scaled their digital design system to set the foundation for future growth. From early strategy through dev handoff, this project marked a full-circle collaboration in bringing Nectar’s next chapter to life.
