THE ASK
Nike tasked our team with developing and proving a value proposition for a creative framework project called Nike Experience (NikeX).
MY ROLE
I worked as the senior designer collaboratively with a small and capable team to create a wide array of visual explorations and tactics implementing our strategic learnings to scratch the surface of what’s possible for a company at Nike’s scale.
The goal was to clearly convey how and why Nike as a brand must continue to evolve its digital presence while uniting the brand ethos across the entire ecosystem.
COLLABORATORS
Creative Direction: Claiborne Colombo, Nishat Akhtar
Copywriting: Noelle Schacter
Strategy: McKenna Koon
Studio: Instrument
YEAR
2020
DIGITAL
PRODUCT
BRAND
A CONNECTED ECOSYSTEM
We created many data visualizations and future vision designs informed by our evolved creative approach.
CREATIVE TACTIC EXPLORATION
Innovation is at the heart of Nike; constant forward movement in sport, culture, and technology – expressing movement through tone, visuals, and motion.
SHOPPING
By making a few small updates, we can see how much more alive the communication becomes.
MARKETING DIGITAL PRODUCTS
This approach can then be extended to how we market digital products.
SERVICES
And then extended further by integrating the experience from online to offline.
